Bob McClain here, I’ve been a factory sales rep in the lighting business for over 30 years. During my career at Osram Sylvania and GE, I’ve seen very few things as creative as the new Illuminator fixture kit from Ideal Images. Every once in awhile something comes along that excites the imagination and this is it. This new fixture enables a car wash to provide advertising in the most unique way. It also strongly re-enforces the value added services such as “Hot Wax Being Applied”. Most importantly this lighting fixture creates “FUN”!!!! I strongly believe this will build repeat car wash traffic and enhance customer loyalty…..all while helping the car wash sell their valued added services. It’s rare something this clever comes along. It amazes me how much fun this was. I’ve been selling a long time and have never seen a more unique and beneficial lighting application than this one. Congratulations to Ideal on their new Illuminator fixture…Fantastic!